PHC differentiates itself from other groups working in fortification in five distinct ways:
- Political climate. Core to our mission is that every mother deserves access to basic health regardless of the form of government in power. Staying true to our mission while balancing the safety of all our staff, we often work in countries that are overlooked by other organizations due to their political situation. For example, we continued to support the program in Liberia throughout the Ebola crisis, we stayed committed with resources in-country throughout riots in Malawi, we remained steadfast in Honduras in the face of a coup that led much of the international support to leave, and finally, we continue to operate our program in Burundi despite the political upheaval.
- Country Size. For our large-scale fortification programs, PHC focuses on smaller countries with populations of less than 20 million people since these countries are often overlooked by more traditional support and since our lean structure is most effective in these smaller locations.
- On-the-Ground Adjustments. Due to our funding structure we have the ability to quickly adjust to changing needs as they may arise allowing us to improve the kind of country program support we are able to provide.
- Small-scale fortification. Our country support goes beyond that of national, large-scale fortification programs; it includes innovative technologies and business models for the effective roll out of fortification at the rural, hammer mill level. This allows governments with which PHC works to have the opportunity to reach those in rural, remote locations often missed by large-scale fortification efforts.
- Country Coordinator Model. This model, implemented by PHC in 2011, was designed to be cost-effective and lean while providing much needed consistent and reliable support to government staff throughout the design and implementation phases. It ensures the program is built into existing government structures and provides capacity building to current government staff enabling a smooth transition once funding has ended.
Although we differentiate ourselves from other organizations in the field, we know the value of working side-by-side while carrying similar goals. As a result, PHC works very closely with other global partners in our countries of operation, including but not limited to FFI, GAIN, UNICEF, Irish Aid, USAID, HKI, and WFP. These partnerships ensure funds are allocated to areas that require it the most, allow for complementary competencies to be applied, and work to maximize program support and efficiency.